Eng. Sunday Lucumay
Managing Director
Leads Soke Safari, drawing on more than eight years in tourism and construction, and on the family values the company was founded on.
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From building lodges to crafting journeys
A family business rooted in Arusha since 2012, guiding travellers through Tanzania since 2021.
Our story
Built in Arusha, with heart
Soke Safari began in Arusha in 2012, not with safari vehicles, but with blueprints. As a family construction business, we built lodges and roads and sold bricks across northern Tanzania.
Building the places where travellers' memories are made, we fell more deeply in love with our country's landscapes, wildlife and cultures. In 2021 we took the natural next step: we began crafting those memories ourselves.
We brought our family values of integrity, hard work and personal service into tourism. “Safari” means “journey” in Swahili, and that is what we promise every guest: a journey shaped around you, guided by people who call this land home.
Our mission
To create real connections between travellers and the heart of Tanzania. We offer authentic, immersive experiences and reinvest in quality, our team and our community.
Our vision
Tourism as a bridge that brings people together, builds understanding and lifts up communities. Every journey should be seamless and truly unforgettable.
Our promise
Come with us, discover Tanzania, and leave a positive footprint.
Why choose us
What makes a Soke Safari different
Locals with deep roots
We aren't an impersonal agency. We know the parks, the seasons, the lodges, and the quiet back-roads.
Guides who are storytellers
Imagine a guide who spots a leopard hidden in a tree from far away, then tells you its story like a seasoned naturalist.
Our own Land Cruisers
Custom-built 4×4 Toyota Land Cruisers with pop-up roofs for 360° views, a guaranteed window seat, charging points and cool drinks.
Your safety, our priority
Well-maintained vehicles, first-aid trained guides, emergency support and a 24/7 Arusha office.
Responsible by nature
We employ locally, buy supplies locally, and work closely with Tanzania's conservation authorities.
Every budget welcome
Budget, mid-range and luxury options, with the same guiding and the same care.
Meet the team
The people behind your safari
Planners, guides and problem-solvers, all from Tanzania and all passionate about sharing it.
Erica Sagiraki
Assistant Director
A Certified Professional Accountant (CPAT, NBAA) with over ten years of experience, Erica keeps operations and finance running smoothly.
Carnysiya Macha
Operations & Tour Consultant
Handles reservations, sales and transport, and is often the first person to help you shape your trip.
George Kivuyo
Head Mountain & Safari Guide
Leads both Kilimanjaro climbs and safaris. Guests often mention his skill at finding animals in the savannah.
Languages: English · French
Emmanuel Mruma
Safari Guide
Known for his deep knowledge of the parks and his care for guests. He has years of experience leading wildlife tours across Tanzania.
Languages: English · French
Festo Msoffe
Safari Guide
A naturalist guide dedicated to unhurried, thoughtful wildlife experiences in every park.
Languages: English · French
Suphian Baka
Safari Guide
Loves wildlife and nature, and shares that passion with travellers from all over the world.
Languages: English · French
Responsible tourism
Protecting what we share with you
Experiencing Africa's nature goes hand in hand with protecting it. We support wildlife conservation, help preserve habitats and work to reduce our environmental impact.
We work alongside Tanzania National Parks (TANAPA), the Ngorongoro Conservation Area Authority and the Tanzania Tourist Board. You can also find us on TripAdvisor, SafariBookings, SafariGo and Trustpilot.
Giving back
Through our charity and volunteer programmes, we support Shine Primary School and the Fruitful Orphanage Children Center with school supplies, meals and mentorship. Guests who'd like to visit, teach or share a skill are warmly welcome.
Ask about volunteeringGuest reviews
In our guests' words
“From start to finish everything was planned. The reservations team answered all our questions, and the lodges, food, guide and safari car were excellent. I would recommend Soke Safari.”Tim ZachNorthern Tanzania safari
“The attention and dedication of our guide Emmanuel was extraordinary. He took us everywhere, made sure we saw animals up close, and we felt safe at all times. A life-changing journey.”LilianaSerengeti & cultural visits
“We were impressed by the organisation and the care they put into our honeymoon. They made sure the trip matched our wishes exactly and found outstanding accommodation.”Morgane L.Zanzibar honeymoon
“One of the best trips of my life. We saw the Big Five eating, resting and hunting. Our guide Emmanuel had so much insight into the animals and their habitat.”Natalia F.Big Five safari
“An exceptional adventure. Our guide George was amazing and proved to be an expert at finding animals in the African savanna.”SunshineSafari with George
“An amazing and unforgettable trip that exceeded all expectations. Excellent guide, excellent service, and very professional staff.”Emilio A.Tanzania safari
Plan your safari
Let's plan your Tanzania story
No obligation, no hidden costs. Tell us what you dream of, and a local expert will design a private itinerary around you.